Knowledge base
Guides for marketplace sellers
The Amazonway knowledge base is a set of practical guides written by the team that runs client accounts every day: no textbook theory, just procedures, numbers and the traps we know from practice. Start with the complete guide to selling on Amazon, or jump to the topic that is blocking your growth right now.
Cornerstone guide
How to start selling on Amazon in Poland and Europe
The complete path from account setup to mature sales: logistics, taxes, listings, Amazon SEO and ad campaigns. Eight chapters that read like a manual, not a lecture.
Start from the beginning- How to set up an Amazon Seller account and choose a plan
- Amazon logistics models: FBA, FBM, EFN and Pan-EU
- Amazon taxes in Europe: VAT, OSS and EPR obligations
- How to list a product and optimize your offer
- Amazon SEO and keyword research: keywords that sell
- Amazon advertising: Amazon Ads and PPC (full guide)
- Launch scenarios: from zero to a mature business
- FAQ: the most common Amazon selling questions
Guide · advertising
Amazon advertising: Amazon Ads and PPC
The complete guide to advertising on Amazon: campaign types (Sponsored Products, Brands, Display), keywords and match types, ACoS and optimization, plus account structure and strategy. Six chapters to build and scale Amazon Ads campaigns.
Start from the beginningGuide · Allegro
How to sell on Allegro
The whole path of business selling on Allegro: the business account and its verification, listings and relevance, Allegro Ads, commissions and profitability, Allegro Smart! and One Fulfillment, sales quality, and entering Czechia and Slovakia. Nine chapters plus a decision map in the main guide.
Start from the beginning- Allegro business account: registration and verification
- Listing on Allegro: attributes, EAN and optimization
- Allegro Ads: advertising on Allegro step by step
- Allegro fees and commissions: how to calculate profitability
- Allegro Smart! and free delivery: the effect on sales
- One Fulfillment by Allegro: logistics in the platform’s hands
- Ratings, sales quality and Super Seller on Allegro
- Expanding to Czechia and Slovakia through Allegro
- FAQ: selling on Allegro
More knowledge, other formats
Prefer shorter forms, video or live learning? Same practice, different delivery.
- news
Blog
Analyses of platform changes, Amazon and Allegro news, and AI in eCommerce.
- free pdf
Ebook: Why products don’t sell on marketplaces
A free ebook: the 5 places where sales leak and a framework for diagnosing your account.
- video
YouTube channel
Commerce & AI: hands-on videos about selling and automation.
- live
Training
Workshops on selling on Amazon, eBay, Kaufland, Cdiscount, Wayfair and eMAG.
FAQ
Knowledge base questions
Which guide should I start with?
If you are targeting Amazon, start with "How to start selling on Amazon in Poland and Europe" and read the chapters in order: account, logistics, taxes, listing, SEO, ads. If you already sell and need specifics, jump straight to the Amazon SEO or PPC chapter.
Are the guides up to date?
Yes, we update them as the platforms change, because we use the same procedures in daily client work. The tax chapter covers the current VAT, OSS and EPR rules.
Will there be guides for platforms other than Amazon?
Allegro already has its own guide: "How to sell on Allegro" with nine chapters, from the business account and listings, through Allegro Ads, fees and commissions, Allegro Smart! and One Fulfillment, to sales quality and entering the Czech and Slovak markets. We are still working on guides for Kaufland and eBay; meanwhile you will find practical knowledge about the other platforms on our blog and in our training.
Prefer a team to do it for you?
Everything in these guides powers our services: from account audits to full marketplace sales management.