Strategy
Competitor analysis: strategy built on data, not hunches
Before you invest in stock, content and ads, it pays to know who you really compete with and what will win. We analyse the category on selected platforms: who sells, at what prices, on which keywords, with what reviews, and which gaps they leave open. Out of that comes a strategy: which products, on which markets, at what price and with what message stand the best chance.
- Scope
- prices, keywords, assortment, competitor reviews
- Data
- analytics tools + platform data, not intuition
- Output
- entry or growth strategy with priorities
- Use case
- before launch and when planning expansion
How it works
Why analyse before investing
The most expensive marketplace mistakes happen before launch: entering a category cemented by leaders with thousands of reviews, a price calculated without full channel costs, or a market chosen because "everyone sells in Germany". The analysis costs a fraction of a misjudged container of stock.
We look at the category the way the customer and the algorithm see it: who owns the first page of results for key phrases, what landed prices competitors play, which product variants sell and which are missing. We estimate the leaders’ sales volumes and the realistic potential for a new entrant.
The output is not a report for the drawer but decisions: a list of products with the highest potential, recommended markets and platforms in order of entry, price ranges and the message that sets you apart from the crowd.
What we analyse
The category, the competitors and your potential against both.
Competitor map
Who sells, how much, and what they win with.
Keyword & demand analysis
Search volumes and seasonality per market.
Price & margin analysis
Category price ranges vs your channel costs.
Assortment gaps
Variants and niches competitors leave uncovered.
Market selection
The order of entry into countries and platforms.
Launch strategy
The plan: products, prices, message, budgets.
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Process
How the strategy is built
Consultation
Goals, products and the markets you consider.
Plan & scope
Category, competitor and demand analysis.
Implementation
Strategy with priorities, decisions discussed live.
Growth & reports
Execution begins: on your own or with us.
- in marketplace sales generated
- Over €35M
- managed end-to-end
- Over 70 brands
- of clients stay with us
- On average 98.7%
FAQ
Questions about Competitor analysis & strategy
How is this different from the account audit?
The audit looks inward: at your account, listings and campaigns. Competitor analysis looks outward: at the category, the market and the players you face. Before launch we do the analysis; with a live account usually both.
Where does your competitor sales data come from?
From analytics tools estimating sales from rankings and price history, from platform advertising data, and from our own category benchmarks built over years. Estimates always come with ranges, never as certainties.
Does this analysis make sense before choosing a product?
It is the best moment. Rejecting a product at the analysis stage is cheaper than after stocking up; often the outcome is a correction: the same product but a different variant, bundle or market where competition is weaker.
How many platforms does the analysis cover?
Typically the 1–3 platforms key for your category, because competitors on Amazon and on local platforms are often entirely different companies with different prices. We set the scope during the consultation.
What if the analysis shows entry is not worth it?
That is a valuable result too: it saves the cost of a failed investment. Usually though, instead of "do not enter" the recommendation reads "enter differently": another variant, another price point, or another market with weaker competition.
Know your category before you invest
Tell us what and where you want to sell, and we will show you who you will really compete with.