Kaufland management
Selling on Kaufland: the fast lane into the German market
Kaufland Global Marketplace is the sales platform of one of Europe’s largest retail chains, operating in Germany, Czechia, Slovakia, Poland and Austria. For international brands it is often the fastest route to the German customer: less competition than on Amazon, a trusted retail brand and buyers used to shopping online.
Kaufland- Markets
- DE, CZ, SK, PL, AT
- Character
- trusted retail chain brand
- Competition
- lower than on Amazon.de
- Launch
- live in 2–4 weeks
Platform specifics
Why Kaufland is a smart German entry
Amazon.de is the biggest, but also the most crowded. Kaufland reaches the same German customer with visibly shallower competition in many categories, so well-prepared listings gain visibility and sales faster. One registration opens five markets at once.
The platform has its requirements: German-language listing content, correct product data (EANs and attributes), local delivery and returns expectations, plus VAT and EPR obligations on the seller’s side. These are exactly the areas we take over.
Kaufland works brilliantly as a second sales engine next to Amazon: the same products, shared logistics and a consistent pricing policy, with results adding up instead of cannibalizing.
What we do on Kaufland
Every element is available standalone or as part of full account management.
Account registration & setup
Documents, verification and seller account configuration without launch-delaying mistakes.
Kaufland account management
Daily operations: listings, orders and sales quality metrics.
Listing optimization
German-language titles, attributes and descriptions tuned to Kaufland search.
Advertising campaigns
Kaufland sponsored products run against profitability targets.
Pricing & promotions
A five-market pricing strategy consistent with the rest of your channels.
VAT, OSS & EPR
German registration duties (VerpackG, VAT) set up before launch.
Integrations & automation
Apilo, BaseLinker, ERP: one warehouse for all channels.
Logistics
Cross-border shipping or fulfillment: a model matched to German delivery expectations.
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Process
How we start
Consultation & analysis
We assess your assortment’s potential on the platform’s markets, free of charge.
Plan & formalities
Account registration, tax setup and a pricing strategy. Paperwork on our side.
Implementation
Localized listings, product feeds and first campaigns within 2–4 weeks.
Growth & reports
Weekly optimization rhythm; you see results in real time.
- in marketplace sales generated
- Over €35M
- managed end-to-end
- Over 70 brands
- of clients stay with us
- On average 98.7%
FAQ
Questions about Kaufland
How much does selling on Kaufland Global Marketplace cost?
The platform charges a seller subscription and a category-dependent sales commission. Our management fee is set after a free analysis: a retainer plus success fee, or a starter package for implementation only.
Do I need a German company or a warehouse in Germany?
No. An EU company can sell on Kaufland.de, and cross-border shipping is accepted as long as you meet the declared delivery times. We also handle the required VAT registrations and packaging obligations (VerpackG).
How is Kaufland different from Amazon?
Less competition and a simpler ecosystem, but also less traffic than Amazon.de. That is why we treat Kaufland as a fast German entry or a second engine next to Amazon, with shared logistics and consistent pricing.
Does one registration cover all Kaufland markets?
Yes, a Kaufland Global Marketplace account covers Germany, Czechia, Slovakia, Poland and Austria. Listings can be localized per market; we help decide where to launch first.
Where does the German listing content come from?
We create it: titles, attributes and descriptions written for the German customer and the platform’s search engine, not through a translator. Poor German content is one of the most common reasons listings fail on DE.
How fast will I see results?
With assortment and product data ready, launch takes 2–4 weeks, and the first meaningful sales results appear within the following 4–8 weeks.
Check your products’ potential on Kaufland
We will analyze your assortment for the DE, CZ, SK, PL and AT markets for free and show you where to start.