Expanding to Czechia and Slovakia through Allegro

On allegro.cz and allegro.sk you do not list your offers again. You share the ones you already have: you add a delivery method to that country, and Allegro submits the offer to that market, translates the title and description and converts the price into Czech koruna or euro. The entry conditions are countable: a business account after full verification, a sales quality level of at least Neutral when dispatching from the European Economic Area, the buy now format and a link to the product catalogue. The harder part starts after the first order: complaints under a different statutory deadline, a delivery surcharge in the local currency and VAT settled in the buyer’s country. This chapter of the guide to selling on Allegro goes through both parts in order.

As of 31 July 2026. The conditions are described from Allegro’s Help for sellers, and the tax obligations from official public administration sources, with the source given next to each claim. This is not tax or legal advice: the scope of your obligations depends on your legal form, your assortment and the scale of your sales.

How sharing offers on foreign markets works

The mechanism is simple: adding a delivery method to Czechia or Slovakia automatically submits the offer for sharing on that market. There is no separate catalogue and no second account, and you settle sales with the same Allegro, just in a different currency.

An offer reaches a foreign market when it meets the full set of conditions (Help for sellers):

• A business account after full verification. Selling abroad requires completed verification of the company data, so it is worth closing that early; we describe it in the chapter on the Allegro business account.
• Sales quality level. When dispatching from the EEA, the United Kingdom, Ukraine or Switzerland, the Neutral level or higher is enough. Sellers dispatching from other regions need the Good level or higher.
• Country of dispatch. You can share offers on allegro.cz, allegro.sk and allegro.hu when dispatching from the EEA, the United Kingdom, Ukraine or Switzerland.
• Format and condition. Buy now only, and products that are new, digital, or investment and collectible items (used goods only in Automotive). Business-only and charity offers are not shared.
• A link to the Allegro product catalogue and a translation into the market’s language, outside categories exempt from that requirement.
• At least one delivery method to the country in question. That is what triggers the whole path.

An offer can also be permanently withdrawn from a chosen market, after which Allegro will not submit it again automatically. The reverse scenario is less pleasant: if your sales quality level stays below Neutral for 7 days, Allegro hides your offers on all foreign markets at once.

Translations and customer service in Czech and Slovak

This is an area where Allegro does more than most sellers assume.

• Offer translation is automatic and free. Allegro translates the title and description into Czech when you offer delivery to Czechia, and into Slovak for delivery to Slovakia. You can add your own translation, and selected categories are excluded by default (Help for sellers).
• Messages are translated too. If you write to a foreign buyer in a language other than their preferred one, the Message Centre translates the message automatically. Incoming messages can be translated into Polish, English or Ukrainian (Help for sellers, in Polish).
• Complaint and warranty terms have their own translation section, because that is a document an automated tool should not be the sole author of.

Our recommendation: for the few dozen best-selling SKUs, write the title translations yourself or have a person do it. The reason is practical rather than aesthetic: the offer title decides how well you match buyers’ queries, and in sponsored offers it replaces the keyword list. Automatic translation is correct, but it does not know the local colloquial names people actually search for.

One formal difference surprises people at the first complaint: the statutory complaint resolution deadline is 30 days in Czechia and Slovakia, against 14 days in Poland and Hungary (Help for sellers). A longer statutory deadline does not mean it is worth using, though: from 26 August 2026 the average complaint resolution time is a scored sales quality metric, and the maximum points require an average under 7 days.

Delivery, Smart! and what a parcel really costs

You ship to Czechia and Slovakia with the methods available in the panel: Allegro Packeta, DHL and DPD for cross-border, Allegro International, and local carriers Allegro adds to the list. A separate path is One Fulfillment by Allegro, in which orders from allegro.cz, allegro.sk and allegro.hu are handled from the same warehouse as orders from allegro.pl, without listing new offers (Allegro, selling on foreign marketplaces with One Fulfillment).

The Smart! badge works on both markets, but the conditions and thresholds are local. We give the amounts below in the market currencies on purpose: these are thresholds Allegro set separately for Czechia and Slovakia, not a conversion of the Polish values at an exchange rate.

Sources: Smart! on allegro.cz and Smart! on allegro.sk, as of 31 July 2026. On both markets you have to switch on the specified set of delivery methods (courier plus pickup point or locker) and keep prices within the required brackets.

The logic of the Smart! delivery surcharge is the same as in Poland: order value thresholds and a rate depending on the method, charged in the market currency. The practical conclusion: converting your Polish calculation at an exchange rate is not enough, because the free delivery thresholds for buyers are set locally and split your assortment differently into “baskets with free delivery” and the rest.

Prices, currencies and settlements

When an offer is shared, Allegro applies the Price converter rule by default and rounds amounts to a level consistent with the market standard. The rule can be overridden, which makes sense wherever your Polish price is the outcome of a local price war rather than of your strategy.

Settlements are run separately for each market: sales on allegro.pl in zloty, on allegro.cz in koruna, on allegro.sk in euro. Allegro opens separate settlement sub-accounts for them and charges its fees in the same currencies (Help for sellers, in Polish). Adding a bank account in koruna or euro lets you avoid double currency conversion.

• Commission depends on the category and the market, and you can check the rates in Allegro’s fee calculator after selecting the right marketplace. Before you share your assortment, recalculate the profitability of the offer separately for each market.
• Advertising works differently from Poland. Allegro Ads display advertising covers allegro.pl only, so on foreign markets you are left with sponsored offers, with separate minimum budgets in koruna and euro.
• Product data has to be consistent in three currencies at once. With a larger assortment, watching prices and stock by hand stops scaling; if you need automation on the technology side, meaning pricing rules and synchronisation between ERP, store and marketplaces, that is handled by our sister brand Seedlight.

VAT, OSS and other formal obligations

Selling to consumers in another EU country is intra-Community distance selling of goods, not ordinary domestic sales. There is one rule and it is easy to remember: the EUR 10,000 limit (about PLN 42,000) applies to combined sales to all EU countries and may not be exceeded in either the current or the previous tax year. Once you cross it, you settle VAT at the rate of the buyer’s country, and the OSS scheme lets you do that with a single quarterly return instead of registering for VAT in every country (Biznes.gov.pl, updated 25 June 2026, in Polish).

On top of that come obligations that do not disappear with an OSS registration: product and information compliance in the destination country, packaging and equipment obligations of the EPR type, and local labelling requirements. The scope depends on the assortment, so it is checked per category, not per country. We handle that part within our support for VAT, OSS and EPR, but always confirm tax decisions with your own accountant.

Market differences and competition

The scale is shown by the company’s own numbers. In Q1 2026, Allegro’s platforms in Czechia, Slovakia and Hungary had 4.9 million active buyers, and the international segment’s GMV grew 67.5 percent year on year (Allegro Q1 2026 results release, PDF, in Polish). These are figures reported by the platform itself, so treat them as a picture of momentum rather than an independent measurement of the market.

The competitive context looks different from Poland. On the Czech market Allegro is not the default place to shop: the local player Alza holds a strong position, and Allegro built its presence partly through the acquired Mall and CZC services, which to this day display product reviews from Allegro (Help for sellers). Slovakia is a smaller market settled in euro, which changes the Smart! thresholds and price sensitivity.

What we see from running accounts: lower assortment saturation can be a real advantage in categories where a few dozen sellers in Poland fight over the same catalogue product. At the same time, lower volume means the same fixed service costs spread over fewer orders. That is why the first foreign market is best treated as a test on a narrow slice of the assortment rather than as a move of the whole catalogue.

When expansion makes sense and when it does not yet

The criteria below follow from the conditions described above, not from general advice.

• It makes sense when sales quality holds steadily above the Neutral level, customer service has spare capacity, the assortment is catalogue-based and has EAN codes, and the margin can absorb the delivery surcharge in the local currency plus longer transport.
• It also makes sense when you are one of many sellers of the same product in your Polish category with no price advantage, because a less saturated market gives you a chance where at home only bidding up ad rates is left.
• It does not make sense when dispatch and the message inbox are running at the edge of capacity. A new market does not create a separate result, it just adds orders to the same quality metrics.
• It does not make sense when the product needs advice and a long conversation before purchase, or when the return rate in the category is high, because handling a return from abroad costs more than at home.
• It does not make sense until you have settled VAT and product compliance. This is not a formality to catch up on after the first orders.

How Amazonway helps here

Entering another country is WP 05 New markets in our WAYPOINT framework: further markets follow a route already cleared, because service processes, pricing and logistics are already in order on the home market. In practice that means three things: choosing the assortment for the test, preparing offers and translations, and taking over after-sales service on a new set of deadlines. We run that part within international expansion, and day-to-day account operations within marketplace account management and full Allegro sales management.

An honest caveat: not every assortment is suited to Czechia and Slovakia, and tax decisions are not made by an agency. If the analysis shows the margin will not survive the local delivery thresholds, we will say so rather than open the market on a hunch.

FAQ: selling on allegro.cz and allegro.sk

Do I have to open a separate account on allegro.cz?

No. You sell from the same business account by sharing your existing offers. The conditions are full account verification, a sales quality level of at least Neutral when dispatching from the EEA, the buy now format, a link to the product catalogue and at least one delivery method to that country.

Do I have to translate offers into Czech and Slovak?

Translation is required, but Allegro does it automatically and free of charge for the title and description when you offer delivery to that country. You can add your own translation, and for your most important products it is worth doing, because an automated tool does not know local colloquial names.

In what currency will I receive my sales proceeds?

In the market currency: Czech koruna for sales on allegro.cz and euro for sales on allegro.sk. Allegro maintains separate settlement sub-accounts for each market and charges its fees in the same currencies. Adding a bank account in the market currency lets you avoid currency conversion costs.

From when do I have to pay VAT in Czechia or Slovakia?

Once you exceed the EUR 10,000 threshold (about PLN 42,000) of combined sales to consumers across all EU countries, counted for the current and the previous year. From then on, VAT is due at the rate of the buyer’s country, and the OSS scheme lets you settle it with a single quarterly return. Confirm the details with your accountant.

Does Allegro Ads work on foreign markets?

Sponsored offers do, with separate minimum daily budgets in koruna and euro. Display advertising works only on allegro.pl, so an advertising plan for Czechia and Slovakia rests on sponsored offers and on the quality of the offers themselves.

Sources

Allegro’s Help for sellers is published in several languages; where an English version of an article or section exists, we link to it, and Polish-only pages are marked below.

• Allegro, How to share an offer in a foreign marketplace and Sharing offers on foreign markets
• Allegro, Offer translation and Translation in the Message Centre (in Polish)
• Allegro, Allegro Smart! on allegro.cz and Allegro Smart! on allegro.sk
• Allegro, Selling on foreign marketplaces with One Fulfillment by Allegro
• Allegro, Settlements for sales on other marketplaces (in Polish)
• Allegro, How to achieve good sales quality results (complaint resolution deadlines)
• Biznes.gov.pl, How to settle VAT on sales of goods and services to EU consumers (in Polish)
• Allegro, Q1 2026 results release (PDF, in Polish)

Check whether your assortment can hold its own in Czechia

Before you share your offers, it is worth calculating the margin after the local delivery thresholds and checking whether customer service can carry a new market. We go through that on concrete data from your account, with no promises about sales we do not control.

Book a free consultation on entering CZ and SK →