Allegro fees and commissions: how to calculate profitability

The cost of selling on Allegro is made up of five groups: the sales commission (category-dependent), offer promotion fees, the cost of Allegro Ads, the delivery surcharge in Allegro Smart! and the cost of returns. Listing an offer is free, and the only basic fee is the commission. The most important detail is not obvious at first glance: Allegro charges commission on the product price increased by the delivery cost paid by the buyer. In this chapter of the guide to selling on Allegro we break down each of these items and show a calculation framework you can apply to your own offer.

The rules described below come from Allegro’s Help for sellers and the Allegro price list, as of 31 July 2026. We deliberately do not quote percentage rates for individual categories: Allegro changes them periodically, and the differences between categories and price brackets are so large that the only sensible number is the one you check for your own offer in the fee and commission calculator in Allegro help.

What the cost of selling on Allegro consists of

Before we get to numbers, it helps to have the map in mind. Each of these fees works on a different logic and is charged at a different moment.

On top of that come items the Allegro price list will not calculate for you: purchase or production cost, packaging, order handling and accounting. Those usually decide whether an offer earns anything.

The sales commission: the base is wider than the price

Listing an offer on Allegro costs nothing. Allegro charges commission only at the moment of purchase, and the rate depends on the category and often on the price bracket. Some categories, among them cars, real estate and services, are exempt from commission.

The base of the calculation is the crucial part. Allegro takes into account not only the item price but also the delivery cost paid by the buyer. An example from Allegro’s own documentation illustrates it: for a product at PLN 100, delivery at PLN 18 and a rate of 6%, the commission is 6% of PLN 118, that is PLN 7.08. When the same buyer receives the product with free delivery under Allegro Smart!, the base is just the PLN 100, so the commission is PLN 6.00. The 6% here is the rate used in Allegro’s example, not a rate that applies to your category.

Three technical points worth handling in your spreadsheet:

• Commission rates are net. Allegro adds VAT on the services invoice. If you settle VAT, use net amounts in your margin calculation; if you do not, the cost is the gross amount.
• The invoice is aggregated. Allegro does not break fees down by individual offer on it, so a per-SKU calculation has to be built on your side, from order data.
• Some categories have cap amounts on commission. Industry reporting on the 2026 price list changes indicated that on expensive products in selected categories Allegro will not charge commission above a set amount (source: cashless.pl). Confirm this in the price list for your category before you put it into a model.

The fastest way to check the rate for a specific offer is Allegro’s fee and commission calculator: you enter a link to the offer or a category and get the calculation. Some additional options are available only on a business account.

Promoting offers: a fee plus an extra commission

This is the item most often left out of calculations. Featuring an offer costs you twice.

• A promotion fee, charged cyclically: every 10 days for featuring and category-page promotion, daily for flexible featuring. Allegro takes the first charge in advance, at the moment you switch it on.
• An additional sales commission, charged on every transaction with an active feature. It amounts to 0.75 of the commission rate in force in that category and applies to Featuring, Flexible featuring and the Promo Package.

What that means in numbers: if the commission in your category is 10%, a featured offer costs you 17.5% in total (10% plus 7.5%). The additional commission is calculated on the same base as the standard one, which means it also covers the delivery cost paid by the buyer. Allegro does not refund fees for a completed promotion period, even if you switch featuring off early.

The practical consequence: featuring is not a “small fee” but a jump in variable cost comparable in scale to advertising. Treat it in your calculation the way you treat an Allegro Ads budget, that is per unit rather than per day.

Allegro Ads as a variable cost

Advertising is not a mandatory fee, but in practice it enters the unit cost of most offers that actually sell. You pay per click (sponsored offers) or per thousand impressions (display advertising), and the minimum daily budget for a sponsored offers campaign on allegro.pl is PLN 3. The mechanics of campaigns, the auction and measurement are covered in the chapter on Allegro Ads step by step.

For the calculation you need one number: the advertising cost per unit sold. Take the campaign spend for a chosen period and divide it by the units sold within the 7-day attribution window the Allegro Ads panel uses. Watch for the trap: data from the most recent days is always understated, because sales are still being attributed to clicks for another week. Use closed periods in your margin model.

Delivery and Smart!: the surcharge grows with order value

Shipments in Allegro Smart! are free for the buyer, but not for the market. Allegro funds part of the cost and charges the rest to the seller. The rule to remember: the rate depends on the order value threshold and on the delivery method chosen. Allegro uses five order value thresholds, and the surcharge rises with the order value. A parcel locker is cheaper than a courier, and a registered parcel is cheaper than a locker. Current amounts are in the price list and in the settlements tab.

This is the opposite of the intuition you bring from your own store, where the shipping cost is roughly constant. On Allegro the same parcel costs you more when the customer buys more. In practice that means profit does not grow linearly when you build bundles and raise basket value.

Two conditional points that affect the calculation:

• The Smart! badge is not granted once and for all. It requires, among other things, switching on the full set of Allegro Delivery options available at your dispatch location, an adequate sales quality level, and return terms with a return address in Poland (when dispatching from Poland).
• You settle Smart! shipments with Allegro, not with the carrier, so they land on the same invoice as commissions.

Returns: what you recover and what you do not

Returns are the item most often missing from calculations, because they are not in the price list. Three rules worth knowing:

• The commission can be recovered as a transaction discount. When an unpaid order is cancelled this happens automatically. On a goods return, Allegro checks the conditions: whether the refund went through Allegro, whether the buyer reported the return in their purchase history and whether you added a tracking number. A missing tracking number or a refund made outside Allegro means no commission refund.
• Returns in Smart! are free for the seller too. Allegro covers the return shipping cost and the basic Smart! delivery fee comes back automatically, with no request needed. Fees for additional services do not come back.
• The rest stays on your side. Handling the case, checking and repackaging the goods, any markdown on a product from an opened box, and the advertising cost you have already incurred. Nobody refunds that.

That is why a profitability calculation should include a returns provision: the return rate in your category multiplied by the real cost of one return. If you do not have your own data, calculate it after the first full quarter instead of guessing. A frequent cause of returns is a mismatch between the offer page and what the customer receives, so this item is often also the cheapest one to reduce.

A profitability framework for an offer

The framework below calculates a single unit, from price to profit. The “Example” column exists only to show the mechanics: all amounts are illustrative, and the 6% commission rate comes from the example in Allegro’s documentation, not from your category. Put in your own numbers from the price list, the fee calculator and your own data. Amounts are in PLN, because this is the Polish market and Allegro settles allegro.pl sales in zloty.

The same table gives you a second number that is useful every day: the advertising break-even point. In this example the margin before advertising is PLN 31.94 (25.94 plus 6.00). The Allegro Ads panel calculates ROAS from gross sales value, so the threshold lands around ROAS 4.0 (129.00 divided by 31.94). Below that level advertising eats the entire margin; above it, it adds to profit. This is your number, not a benchmark: it changes with every change in price, purchase cost and delivery surcharge.

How Allegro’s cost logic differs from Amazon’s

If you already calculate profitability on Amazon, be careful about carrying the habits over. The structures are similar only from a distance.

• The commission base. Amazon charges commission on the listing price. Allegro charges it on the price increased by the delivery paid by the buyer.
• Logistics cost. In Amazon FBA the fulfilment fee is a flat rate based on size and weight, plus monthly storage. On Allegro the Smart! surcharge depends on order value and delivery method, and there is no storage (unless you use Allegro’s fulfilment).
• The conclusion that follows. On Amazon what hurts on cost is bulk and weight; on Allegro it is basket value. A light, expensive product can be relatively cheaper in FBA than in Smart!, and a heavy, cheap one the other way round. This is a conclusion drawn from comparing the two logics, not a declaration by either platform, so treat it as a hypothesis to test on your own assortment.

The full breakdown on the Amazon side, with a sample calculation, is in our article on Amazon FBA fees, and the method for calculating the break-even point and margin is developed in the piece on how to calculate product margin and profitability. If you sell on both platforms, calculate them separately and do not average them.

Six mistakes that ruin a calculation

• Calculating commission on the price alone. When the buyer pays for delivery, that amount enters the commission base. On cheap products with paid delivery this is a noticeable difference.
• Leaving out the Smart! surcharge. The most common reason a spreadsheet shows profit that the account does not. The surcharge rises with order value, so it cannot be entered as a single constant.
• Leaving out the extra commission for featuring. A promoted offer has a different effective commission rate from a non-promoted one. One average for both is a systematic error.
• No returns provision. Returns have no line in the price list, so they disappear from the model. In categories with high return rates they can eat most of the margin.
• Not counting advertising in the unit cost. A daily budget is a fixed cost only from a cash-flow perspective. From the offer’s perspective it is a variable cost per unit.
• One margin for the whole assortment. Category, price bracket, weight and basket value change the calculation enough that a catalogue-wide average tells you nothing useful.

FAQ: Allegro fees and commissions

How much is the commission on Allegro?

It depends on the category, and in many categories on the price bracket as well. Allegro publishes rates in its price list and provides a fee calculator in which you enter a link to an offer or a category. There is no single rate for the whole service, and Allegro changes rates periodically, so every calculation is worth refreshing.

Does listing an offer on Allegro cost anything?

No. The Allegro price list states outright that listing an offer is free and that the only basic fee is the sales commission. Charges appear only with a sale, promotion, advertising and delivery.

What exactly is the commission calculated on?

On the item price increased by the delivery cost paid by the buyer. If the customer uses free delivery in Allegro Smart!, the base is the item price alone.

Does Allegro refund the commission on a goods return?

It may, as part of the transaction discount, but under conditions: the refund has to go through Allegro, the buyer should report the return in their purchase history, and the order needs a tracking number. When an unpaid order is cancelled, the commission is refunded automatically.

How much does Allegro Smart! cost the seller?

There is no single amount. Allegro funds part of the delivery cost and charges the rest to the seller according to the order value threshold (there are five) and the delivery method chosen. Rates are in the price list and in the settlements tab on your account.

How do I work out whether advertising on Allegro pays off?

Calculate the margin per unit before advertising cost, then divide the gross price by that margin. The result is the minimum ROAS at which the campaign breaks even. Above it, advertising adds to profit; below it, you are funding sales out of your own pocket.

Calculate before you price, not after the invoice

Allegro’s fees are predictable, provided you calculate them at the level of a single offer and include the four items that are easiest to miss: delivery in the commission base, the extra commission for featuring, the Smart! surcharge and returns. With a dozen SKUs a spreadsheet is enough. With several hundred, data work begins, because an aggregated Allegro invoice will not tell you which product earns.

We run this kind of margin review at the start of every engagement, before we even talk about prices or campaigns. If you want to see what it looks like on your account, take a look at how we handle Allegro sales management, or book a call straight away. We do not promise a particular margin or result, because they depend on the category, the competition and your purchase costs.

Book a free consultation and Allegro margin review →