Amazon management
Selling on Amazon: support from A to Z
Amazon is the world’s largest marketplace: 315 million active buyers and nearly half of German eCommerce in a single sales channel. Amazonway has been running companies’ Amazon sales for over 20 years: we register and reinstate accounts, build listings for the A9 algorithm, run PPC campaigns with ACOS discipline and set up FBA logistics and taxes so your sales in Europe, the UK and the USA launch in weeks, not quarters.
Amazon- Buyers
- 315M+ active customers
- US market
- ~40% of eCommerce
- Germany
- 394M visits/mo · 46% of the market
- DE sales 2024
- €39.6B (+8.7% YoY)
Platform specifics
Why sell on Amazon
Amazon gathers the largest online customer community in the world: 315 million active buyers. Four out of ten US e-shoppers finalize their purchase on Amazon, and the German Amazon generates nearly 400 million visits a month as the largest marketplace in the EU.
Even in demanding times Amazon in Germany grows faster than the whole market (€39.6B in 2024, +8.7% YoY), giving sellers a safe, scalable platform. An optimized listing plus FBA logistics is enough for sales to start within the first weeks.
Whether you are just opening a seller account or scaling existing sales, we cover the full cycle: from registration to daily management.
Free knowledge: the complete guide "How to start selling on Amazon"Our Amazon services
Every area is available standalone or as part of full account management.
Account audit & registration
The audit finds critical gaps; at registration we enter the data so the process passes on the first attempt.
Product listing creation
Titles, bullet points, SEO descriptions, galleries and A+ Content that maximize visibility and conversion.
Amazon PPC (Sponsored Products)
Campaign setup, keyword selection and daily bid optimization for a lower ACOS.
FBA & logistics
Shipment plans, labels and transport to DE and PL warehouses with correct size classification.
Ongoing account management
Daily account health monitoring, KPI reports (sales, ACOS, Buy Box) and corrective actions before blocks appear.
Competitor analysis
Benchmarking competitors’ prices, reviews and keywords as the basis of strategy.
Pricing strategy & promotions
Prices and promotions that raise visibility without losing margin, with constant Buy Box monitoring.
Account reinstatement
Log analysis, documents and effective appeals to Seller Performance.
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Problems we solve
Amazon offers huge potential, but it often starts with frustration: a suspended account, invisible listings, a maze of FBA rules and taxes. Here is how we pull clients out of these traps.
Account and listing blocks
A Home & Kitchen brand lost all sales overnight. We analyze the logs, complete KYC documents and write an effective appeal: the account is reinstated in 5 days and revenue returns to pre-suspension levels within the first week.
No visibility, no sales
After the audit we implement Amazon SEO (titles, bullet points, A+ Content) and launch PPC. Within 48 hours the listing enters the Top 3 for its main keyword, and the first orders arrive the same day.
Complicated German FBA
For an electronics manufacturer we create a complete FBA Germany shipment plan: labelling, pallets, customs documents. The first batch arrives on time and storage costs drop 12% thanks to correct size configuration.
VAT OSS and tax complexity
A beauty eCommerce was overpaying due to double registration. We analyze the sales model, move settlements to OSS and configure Seller Central rates: clean accounting and zero tax-related account blocks.
Process
How we work together
Consultation & analysis
We assess your assortment’s potential on the platform, free of charge.
Plan & formalities
Account registration or audit, billing model and an entry strategy.
Implementation
Listings, feeds and first campaigns within 2–4 weeks.
Growth & reports
Weekly optimization rhythm; you see results in real time.
- in marketplace sales generated
- Over €35M
- managed end-to-end
- Over 70 brands
- of clients stay with us
- On average 98.7%
FAQ
Questions about Amazon
How do I start selling on Amazon from the EU?
You need a registered company, a Seller Central account and KYC verification. After verification you list your first products or hand it over to us; we usually launch in 2–3 weeks.
How much does FBA in Germany cost?
You pay a sales commission (usually 8–15%), a fulfilment fee and storage. For example a small item under 0.9 kg costs about €3.00 fulfilment plus storage from €0.26/m³ per month.
Do I need German VAT or is OSS enough?
If you use FBA in Germany or exceed the €10,000 net yearly cross-border threshold, you need German VAT. FBM-only sales can be settled through OSS. We help choose the right model and handle the registrations.
What if Amazon blocks my account?
Gather documents quickly (invoices, KYC) and write a personalized appeal. The faster and more specific your response, the better the chance of lifting the block within days. We can take over the whole process.
How long does a launch with Amazonway take?
A typical project from audit to first orders takes 6–8 weeks. With an existing account and ready products we can launch in as little as 3 weeks.
Is Amazon still worth it in 2026?
Yes, but differently than 5 years ago. Organic growth without optimization is over: accounts with polished listings, controlled ACOS and healthy logistics win. Amazon in Germany still grows faster than the market (+8.7% YoY), so there is room for well-run brands.
Launch on Amazon today
We will open the account, build the listings and deliver the first orders, all the way to scaling. Start with a free consultation.