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Amazonway

Expansion

International expansion: new markets via marketplaces

The fastest route abroad does not lead through building local stores, but through the platforms customers already buy on: Amazon, Kaufland, Cdiscount, bol.com, eMAG. We plan expansion market by market: native listing localization, taxes and logistics set up, with sales across countries tied by one strategy and one reporting line.

International expansion
Directions
DE, FR, UK, Benelux, CEE, USA
Model
market by market, on plan
Paperwork
VAT, OSS/IOSS and EPR on our side
Localization
native, tuned to local algorithms

How it works

Why expansion fails on details

Abroad you lose not on the product but on details: machine-translated content local customers don’t buy, a missing VAT registration blocking the account, logistics eating the margin. Every market has its thresholds and traps.

That is why we expand sequentially: first the market with the best potential-to-risk ratio (for most European brands, Germany), then the next ones on proven processes. A typical route: home market, Amazon.de and Kaufland, France, Benelux, Romania.

No local companies or foreign teams: you ship cross-border or via fulfillment, while platforms, content and tax compliance create the local presence.

What expansion with us covers

From the market decision to running sales across countries.

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  1. Consultation

    We analyze the product and pick the first market.

  2. Plan & scope

    Entry plan: platforms, pricing, taxes, logistics.

  3. Implementation

    Localization, registrations and sales launch.

  4. Growth & reports

    Scaling to further countries on proven processes.

in marketplace sales generated
Over €35M
managed end-to-end
Over 70 brands
of clients stay with us
On average 98.7%
Case study: +140% international sales in 12 months

FAQ

Questions about International expansion

Which market should expansion start with?

For most brands: Germany, the largest EU market with two strong platforms (Amazon.de, Kaufland). The recommendation always follows product and competition analysis.

Do I need a foreign company?

No. An EU company can sell across the EU and UK; you only need the right tax registrations (local VAT or OSS) and duties like EPR. We run that process.

How much does entering a new market cost?

The cost combines content preparation, tax registrations and a launch ad budget. After the analysis you get the market’s full cost model before deciding.

How long does entering a new market take?

With a working account usually 4–8 weeks: content localization, registrations and launch campaigns. The first market takes longest, the next ones go faster.

Won’t new markets cannibalize my current sales?

No, these are separate customer pools. The real risk is logistics and price coherence; that is why we set the pricing policy globally from the start.

Find out which market is yours

A free analysis: your assortment’s potential on foreign markets and an entry plan, market by market.

Get a free audit