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Case study: from zero to €1.5M in monthly Amazon sales See how we did it →
Amazonway

Sales platforms

Marketplaces

Marketplaces like Amazon, Allegro and Kaufland are ready-made sales channels with millions of buyers and trust you don’t have to build from scratch. Amazonway runs brand sales on a dozen platforms across Poland and Europe: from account setup, through listings and ads, to logistics and taxes.

Pick your platform

Each platform has its own algorithm, requirements and traps. Pick the one you care about, or ask us which to start with.

  • Amazon

    Global · EU, UK, USA

    We optimize your account, listings, ad campaigns and logistics (FBA or your own), so you can grow real sales across Europe, the UK and the USA.

    Explore Amazon →

  • eBay

    Global · 190 markets

    We set up your eBay account for you and get straight to work selling your products across multiple markets.

    Explore eBay →

  • Kaufland

    Germany · DE, AT, CZ, SK, PL, FR, IT

    Kaufland.de is a fast-growing marketplace. We optimize your account to make the most of its sales potential.

    Explore Kaufland →

  • Cdiscount

    France

    Cdiscount is a leader in French eCommerce. We optimize your sales and help you reach new French-speaking customers.

    Explore Cdiscount →

  • Wayfair

    Home & living · USA, EU

    Wayfair is the platform for furniture and home decor. We help you grow sales and improve product visibility.

    Explore Wayfair →

  • eMAG

    Romania · RO, BG, HU

    eMAG is the key marketplace in Central and Eastern Europe. We optimize your account and grow sales on this dynamic market.

    Explore eMAG →

  • Allegro

    Poland · #1 marketplace

    Allegro is Poland’s largest marketplace, visited daily by millions of buyers. We manage your account, listings and ads to grow domestic sales and reach new customers.

    Explore Allegro →

  • Empik

    Poland

    Empik Marketplace combines online and offline retail under a trusted brand. We help with integration, listing optimization and product visibility.

    Explore Empik →

  • Etsy

    Global · handmade

    Etsy is the global market for unique and handcrafted products. We build your shop strategy, optimize listings and reach customers looking for one-of-a-kind items.

    Explore Etsy →

  • TikTok Shop

    Social commerce

    TikTok Shop merges eCommerce with video content. We help brands build sales strategies based on creative campaigns and influencer marketing, reaching younger audiences.

    Explore TikTok Shop →

  • bol.com

    Benelux · NL, BE

    bol.com is the most popular marketplace in the Netherlands and Belgium. We help you enter Benelux, optimize listings and set a competitive pricing strategy.

    Explore bol.com →

  • Temu

    Global · fast growth

    Temu is rapidly winning customers across Europe. We help you start selling safely, match your offers to Temu’s algorithm and scale without operational mistakes.

    Explore Temu →

  • Home24

    Europe · furniture & interiors

    home24 is the European marketplace specialized in home & living. We bring your furniture, lighting and decor to 7 European markets, with oversized logistics under control.

    Explore Home24 →

Matching

Which platform for your industry

Not every platform fits every product. Below are the matches we see most often in practice; the final recommendation always follows an analysis of your product, margins and competition.

Electronics & accessories

High search volume and strong price competition. You win with listing quality, the Buy Box and reliable logistics.

Home & garden

A highly seasonal category. Kaufland.de offers a fast foothold in Germany with less competition than Amazon.

Furniture & interiors

Home & living platforms attract higher-basket customers and accept longer delivery times.

Handmade & unique products

Etsy gathers customers looking for one-of-a-kind items; brand story and photo quality decide.

Books, media & culture

Empik Marketplace combines online reach with the recognition of a retail chain, which builds buyer trust.

Impulse & budget products

Fast rotation and low unit price. TikTok Shop adds product discovery through video.

Automotive & parts

Correct vehicle fitment data and complete technical specs in listings are key.

Why marketplaces

Why sell on marketplaces

The WAYPOINT framework: how we work

Your own online store builds a brand, but you have to bring the traffic yourself. Marketplaces reverse that logic: the customers are already there, searching for products like yours. Entering a platform is the fastest route to new markets, with no local company, warehouse or team required.

Each platform has its own algorithm, requirements and traps. An account can be lost over a seemingly innocent slip, and poorly set logistics or pricing can eat the entire margin. That is why we don’t sell “marketplace presence” — we sell the outcome: a healthy account, growing sales and margin under control.

Marketplaces as your route to international expansion

The shortest path to Western markets doesn’t lead through building a local store, but through the platforms customers already buy on. The typical sequence we guide clients through: Allegro in Poland, Amazon.de and Kaufland in Germany, then France (Cdiscount, Amazon.fr), Benelux (bol.com) and Central and Eastern Europe (eMAG).

Formalities must not block expansion: we take over VAT registrations, OSS/IOSS and EPR, and we localize listings for local algorithms and the customers’ language, not through a translator.

Guide: how to start selling on Amazon in Europe

Preparation

Before you launch: what to prepare

Regardless of the platform, the launch goes smoothly when these elements are ready. Missing one? We complete them together during onboarding.

  1. Company & documents

    A registered business, company documents and a bank account. For international sales an EU-registered company is usually enough.

  2. EAN/GTIN codes

    Most platforms require product codes. We advise how to obtain them legally and when an exemption is possible.

  3. Product data

    Names, attributes, variants and descriptions in a clean structure. They decide your visibility in platform search.

  4. Compliant photos

    Each platform has its own guidelines (background, ratios, number of shots). We prepare graphics to spec.

  5. Logistics plan

    FBA, platform fulfillment or your own shipping: we match the model to margins, dimensions and rotation speed.

  6. VAT for cross-border sales

    OSS thresholds, local VAT registrations and EPR in Germany or France. We set it up before launch, not after the first audit.

in marketplace sales generated
Over €35M
managed end-to-end
Over 70 brands
of clients stay with us
On average 98.7%
See the case study: €1.5M a month on Amazon

FAQ

Marketplace questions

Marketplace or my own online store?

Both, in the right order. Marketplaces give instant access to customers and a fast product test; your own store builds brand and independence. Most of our clients start with the platforms and grow the store in parallel once sales are rolling.

If you also need a store or an eCommerce platform, our technology brand Seedlight builds them.

Which marketplace should I start with?

It depends on your product and target market. In Poland the natural first choice is Allegro; for international expansion usually Amazon (Germany) or Kaufland. For furniture and interiors Wayfair and Home24 are strong; for handicrafts, Etsy.

In a consultation we analyze the product, margins and competition, then recommend the platform order with the fastest return.

Can I sell on multiple marketplaces at once?

Yes, and that is how we usually work. We scale sales in parallel on Amazon, Allegro, eBay, Kaufland and the rest, with a shared pricing strategy, consistent listings and one reporting line. Integrations and automation keep stock and orders in sync.

How much does marketplace management cost?

Pricing is individual, based on scope, number of platforms and needs. We usually work on a retainer plus a success fee on generated sales, so we earn when you do. After a short consultation we prepare a free quote.

How long does it take to enter a marketplace?

We implement the core processes in 2–4 weeks: account registration or audit, listing structures, product feeds and launch campaigns. Timing depends on the number of products, target platforms and the state of your product data.

Do I need a foreign company to sell on international platforms?

In most cases no. A business registered in your home country is enough; we help adapt the account and sales process to each platform’s requirements and handle VAT registrations where needed.

What documents do I need to start selling on a marketplace?

Typically: company registration documents, proof of address, ID of the representative and a business bank account. Amazon and Kaufland verify them thoroughly, so we prepare the full set before registration, which keeps verification as short as possible.

Not sure which platform to start with?

In a free consultation we analyze your product and recommend the platform entry order with the fastest return.

Book a free consultation