Case study · Amazon + eBay
€1.5M a month on Amazon in 18 months
An aluminium ladder company with no previous Amazon sales reached €1.5M in monthly revenue within 18 months. The keys: listing optimization, profitable advertising and expanding sales to eBay.
The client
- A large aluminium ladder manufacturer with its own production line
- A company operating mainly in the B2B model (wholesalers, distributors)
- Before the cooperation: weak Amazon results, occasional eBay sales
Starting point
- No visibility in search results: unoptimized listings
- Rising offline distribution costs and concerns about Amazon fees
- A dormant account treated as an experimental channel
Play video: From 0 to 1.5M€ on Amazon in 18 Months (Client Case Study)Strategy
Our approach: step by step
To take aluminium ladder sales on Amazon from zero to €1.5M a month, we implemented the five-stage Amazonway strategy: account audit, listing optimization aligned with the A9 algorithm, profitable PPC advertising, eBay expansion and continuous KPI reporting.
Month 1
Audit & analysis
- ASIN statuses, Brand Registry, Amazon warnings and FBA delays
- Fulfilment and storage fee analysis: where FBA eats the margin (oversize vs standard)
- Benchmark of the 12 leading ladder brands in the USA and EU: prices, reviews, rankings, keywords
- A list of 1,500 keywords (Helium 10, Jungle Scout) narrowed down to 70 key phrases (volume > 1,000/mo)
- Profitability thresholds: ACoS ≤ 30%, TACoS ≤ 15%, conversion target CR 3%+
Months 2–4
Listing optimization
- Catalog rebuild and a “wow effect” on the product page
- One ASIN page with 6 ladder sizes instead of 6 separate pages: review accumulation and higher CTR
Ongoing
Profitable PPC advertising
- Auto and broad manual campaigns at minimal bids, catching phrases with CR > 5%
- Manual campaigns for selected keywords (budget ×5) + Sponsored Brands with a “ladder in 15s” video
- Remarketing to construction tool browsers, ROAS 6:1
- Negative keywords, ±15% bid adjustments, day-parting (cheaper CPC at night)
Months 7–9
eBay expansion
- Amazon listings exported to eBay via an integrator (Codisto)
- One fulfillment center for both marketplaces, 2–3 day delivery → the Top Rated Seller badge
Ongoing
Reporting & continuous optimization
- Weekly KPIs: sales, ACoS/TACoS, margin after fees
- Pricing recommendations (MSRP +7% after reaching 4.5★) and new market decisions
Results
- €1.5M
- in monthly sales after 18 months
- ≤ 30%
- ACoS: ad spend under control despite scaling
- +10%
- additional sales on eBay with no extra logistics
This cost discipline kept the margin intact despite rapid scaling.
„Thanks to the Amazonway team, Amazon went from an experimental channel to our sales locomotive. Over €1.5M a month — not even the most optimistic scenario predicted this pace of growth."
Check the potential of your Amazon sales
We helped a company with nearly zero sales reach €1.5M a month in 18 months. See what we can do for you. You will get a free account audit and an initial growth forecast, no strings attached.