Marketplace advertising
Ad campaigns accountable for profitability
Marketplace advertising is the fastest sales lever and the easiest place to burn budget. We run Amazon Ads (Sponsored Products, Brands, Display) and the ad formats of other platforms with one goal: profitability after all costs. We build campaign structures that can scale, instead of one automatic campaign "for everything".
- Formats
- Amazon SP/SB/SD and other platforms
- Goal
- ACOS matched to your margin, not "budget spent"
- Rhythm
- weekly optimization, monthly reporting
- Synergy
- ads + listing SEO in one team
How it works
Why campaign structure decides the outcome
The difference between a profitable campaign and a budget-burning one is almost always structure. We separate brand keywords from generic, tested products from cash cows, exact from broad match. That way you know what actually earns, and bids can be set per purchase intent rather than averaged across everything.
There is no single ACOS: a product launch has one (you are buying organic rank and first reviews), a bestseller defending its position another. We set targets per product from your margin after fees and logistics, which is why we calculate every line’s break-even before starting.
Advertising will not fix a weak listing: a clicked but non-converting listing raises the cost of every sale. So we run campaigns together with content optimization; the same keywords feed SEO and the Ads structure.
What campaign management covers
From audit and structure to scaling into new markets.
Campaign audit
Wasted budget, keyword coverage gaps, structure.
Structure & launch
Campaigns per goal: launch, defence, scale.
Bid optimization
A weekly rhythm: keywords, bids, negatives.
Amazon DSP & display
Retargeting and reach beyond search results.
Synergy with listings
Campaign keywords strengthen listing SEO.
Market scaling
Structures duplicated per country with local keywords.
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Process
How we start campaigns
Consultation
Campaign audit and break-even calculation.
Plan & scope
Structure, ACOS targets and budgets per product.
Implementation
Campaign build and first weeks of data gathering.
Growth & reports
Weekly optimization and scaling the winners.
- in marketplace sales generated
- Over €35M
- managed end-to-end
- Over 70 brands
- of clients stay with us
- On average 98.7%
FAQ
Questions about Advertising campaigns
What ad budget makes sense at the start?
On a single Amazon market usually €350–700 a month for Sponsored Products: enough to gather the data needed for optimization. We scale only once campaigns hold the target ACOS.
What ACOS is good?
One that leaves profit after your margin: typical targets are 15–30%. At product launch we deliberately accept a higher ACOS, buying organic rank and reviews; for a mature product we watch TACOS, ad cost against total sales.
Do you run ads on platforms other than Amazon?
Yes: the ad formats of Kaufland, eBay, Cdiscount, eMAG, Empik, Etsy, TikTok Shop and bol.com, plus Allegro Ads for the Polish market. Each platform has its own bidding system and best practices; we never port Amazon settings 1:1.
What does campaign reporting look like?
A monthly report: ad-driven and organic sales, ACOS/TACOS per product line, conclusions and the next period’s plan. You keep standing access to the panel data, nothing is "our secret".
How long until campaigns turn profitable?
The first 2–4 weeks gather data, then campaigns typically reach target levels within 2–3 months. New products without reviews need more, mature catalogues less; you get an honest forecast after the audit.
See how much budget your campaigns burn
A free campaign audit: we will show the wasted spend and the keywords you are missing.