Pricing policy
Pricing and promotions: the Buy Box without giving away margin
A marketplace price is not a number, it is a strategy played out hourly. We set up pricing policies that win the Buy Box and visibility without racing to the bottom: repricing rules with a hard margin floor, price consistency across platforms, and promotions planned against the shopping calendar rather than fired in panic when sales dip.
- Scope
- repricing, Buy Box, promotions, price consistency
- Foundation
- margin floor calculated after all costs
- Tools
- repricers + platform pricing rules
- Calendar
- Prime Day, BFCM and category seasonality
How it works
Why pricing needs a system, not manual edits
On Amazon the vast majority of sales go through the Buy Box, and the algorithm awards it by weighing landed price, shipping speed and account metrics. Watching prices manually loses to competitors whose repricers react in minutes. A rule system wins the Buy Box when it is profitable and lets go when a competitor drops below your floor.
Before setting any rule we calculate the true break-even per SKU: fees, logistics, proportional advertising, return costs. Without it repricing is a machine for giving away margin; with it, it becomes the guardian of profit.
We treat promotions as investments with a goal: ranking entry at launch, clearing end-of-line stock before storage fees, defending position at seasonal peaks. Each has a calculated cost and expected return, including the organic visibility after the promotion ends.
What the pricing policy covers
From the margin floor to a full-year promotion calendar.
Break-even per SKU
True margin after all channel costs.
Repricing rules
An automated Buy Box game with a hard price floor.
Buy Box strategy
Price, shipping and metrics: all levers at once.
Promotion calendar
Prime Day, BFCM, category season: a plan, not panic.
Cross-platform consistency
Per-channel prices without spoiling your market.
Competitor monitoring
Price alerts and responses to rivals’ moves.
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Process
How we set up the pricing policy
Consultation
Costs, margins and current Buy Box position.
Plan & scope
Floors, rules and the promotion calendar.
Implementation
Repricing configuration and first promotions.
Growth & reports
Margin and Buy Box monitoring, rule tuning.
- in marketplace sales generated
- Over €35M
- managed end-to-end
- Over 70 brands
- of clients stay with us
- On average 98.7%
FAQ
Questions about Pricing & promotions
What is the Buy Box and why does it matter so much?
It is the main buy button on the product page: when several sellers offer the same product, the vast majority of sales go through the offer that wins it. Without the Buy Box your offer hides behind an "other sellers" link customers almost never click.
Does repricing not mean racing to the bottom?
Badly configured, yes. That is why every rule has a hard margin floor below which the price never drops, and in some situations the repricer raises the price, for example when the Buy Box competitor runs out of stock. The goal is maximum margin at sustained sales, not the lowest price.
I sell on several platforms. Must prices be identical?
They neither must nor usually should be: fees and logistics costs differ per platform. We set per-channel prices so the margin stays consistent, with controls so the differences neither spoil your market nor break platform policies.
Which Amazon promotions work best?
Depends on the goal: coupons do launches well (a visible discount in results), Deals (Lightning/Best Deal) spike volume at peaks like Prime Day, and percentage promotions quietly clear end-of-line stock. Each is calculated with its participation fees included.
Is cutting the price the fastest way to sell?
The fastest and the most expensive. Before touching the price we check whether the problem is visibility, content or delivery time: often 10% of price can be "recovered" with a better listing instead of a permanent discount.
Stop paying for the Buy Box with margin
A free pricing review: we will show where you overpay for position and where you leave money on the table.