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Amazonway

Seedlight · eCommerce operations

Online store management: operations in good hands

An online store is daily decisions and repeatable work: offer and stock updates, promotions, content, order and returns handling, analytics. We take over the operational running of the store the way we run marketplace accounts: one team, a steady work rhythm and results reporting. You decide the direction, we deliver the execution.

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Store management
Scope
offer, content, promotions, orders, analytics
Model
retainer, scope matched to store scale
Synergy
store + marketplaces in one team
Technology
Seedlight technical backing included

How it works

Why one team instead of several vendors

A typical store juggles several suppliers at once: a marketing agency, a content freelancer, a developer for fixes, an in-house person for orders. Each sees a slice, nobody the whole, and the owner ends up integrating everything after hours. One team taking over operations ends that model: the same data, one plan, one accountability for the result.

Our edge is channel connection. We run stores together with marketplace sales, so the offer, prices and content stay consistent everywhere, and lessons from one channel feed the other: keywords converting on Amazon go into the store, and products tested in the store enter the platforms with ready data.

On the technical side the store has Seedlight backing: when operations reveal a technology barrier (slow checkout, missing integration, a manual process), we do not search for a vendor, we plan the change within the same team.

What store management covers

The operational daily life plus growth, in a steady rhythm.

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Process

How we take over operations

The full process: the WAYPOINT framework

  1. Consultation

    Store, process and responsibility audit.

  2. Plan & scope

    Takeover scope and success metrics.

  3. Implementation

    Process takeover and the work rhythm set.

  4. Growth & reports

    Steady execution with a report per cycle.

in marketplace sales generated
Over €35M
managed end-to-end
Over 70 brands
of clients stay with us
On average 98.7%
The same working model as marketplace account management

FAQ

Questions about Store management

How is this different from marketplace account management?

The working model is identical: a standing team, rhythm and reporting. The playing field differs: in a store we also own the shopping experience, analytics and technology, and we do not play by a platform’s rules. Companies gain most when they hand us both channels at once.

Do you take over customer service too?

By default we oversee the order, returns and complaints flow and automate replies to repeatable questions; full message handling is an extended scope. Boundaries are set at the start, so the customer always knows who answers.

How much does store management cost?

The retainer depends on scale: product count, order volume and scope (operations only vs operations plus content and promotions). After the audit you get a proposal with a concrete scope; combined with marketplace management, the scopes partly overlap and the total comes out cheaper.

I only sell on marketplaces, no store yet. Where do I start?

With the numbers: margins without platform fees versus the cost of building and driving traffic. If they add up, Seedlight builds the store (the BEAM framework) and we take over operations from day one, with traffic seeded by your marketplace recognition.

What does the reporting look like?

A steady report each cycle: sales, conversion, average order value, margins and work done, with conclusions and the next period’s plan. You also keep live access to analytics, no waiting for a monthly PDF.

Hand over the operations, keep the decisions

A free store and process audit: see how much time and revenue one team wins back.

Get a free audit