Additional Amazon selling options

Selling on Amazon is a great opportunity for many entrepreneurs to reach millions of customers around the world. Although the platform offers many tools and functions that help sellers manage their offers effectively, not all users of the Amazon sales platform exploit its full potential. There are many “hidden” options that can help increase the visibility of your products, improve sales results and streamline sales management processes. In this article we look at a few lesser-known functions that can prove key to sellers’ success on Amazon.

Amazon A+ Content: make your product more attractive

A+ Content, previously known as Enhanced Brand Content (EBC), lets sellers build a more advanced product page containing additional graphics, comparison tables, detailed descriptions and visual elements. It is one of the functions available only to brands registered on Amazon, but using it can significantly affect conversion and the perceived value of the product.

Making the product more visually attractive and informative makes customers more willing to buy. This type of content helps a product stand out from the competition, especially in categories where many similar offers compete with each other.

Amazon Sponsored Brands: advertising that increases visibility

Although advertising on Amazon is familiar to many sellers, Sponsored Brands is an option not everyone uses fully. Sponsored Brands is a type of ad that promotes not just a single product, but a whole brand or product category. These ads appear at the top of search results and are more visible to users looking for products in your niche.

With Sponsored Brands you can attract customers to a whole product line, and promote sales, special offers or new items. A well-designed Sponsored Brands campaign can lead to a significant increase in sales and brand recognition.

Amazon FBA: the Fulfilled by Amazon logistics programme

While the Fulfilled by Amazon (FBA) programme is well known, not all sellers use the full potential of the service. Using FBA means Amazon takes over not only storage, but also packing, shipping and returns handling. In addition, products sold through FBA often gain priority placement in search results thanks to very short delivery times (the Amazon Delivery Promise).

Products stored in Amazon’s warehouses are automatically Prime-eligible, which is a significant asset, as many customers prefer to shop within the Amazon Prime programme. Although FBA involves additional costs, the benefits of increased visibility, better customer service and optimised logistics can bring much higher profits in the long run.

Amazon Subscribe & Save: a subscription option that generates recurring revenue

The Subscribe & Save programme lets sellers offer products in a subscription model. Customers can schedule regular deliveries of frequently bought products (e.g. groceries, cosmetics, dietary supplements), and the seller gains a steady revenue stream and loyal customers.

Additionally, subscription products are often favoured by Amazon in search results, which can significantly increase their visibility. The programme is available to sellers registered in Amazon Brand Registry and can pay off if your products are bought regularly.

Amazon Lightning Deals: exclusive limited-time offers

Lightning Deals are promotions that let sellers offer products at a lower price for a limited time, often as part of daily sales organised by Amazon. These offers are visible on dedicated promotional pages, so your products can gain high visibility and attract bargain-hunting customers.

To use this option you must meet specific requirements, such as holding adequate stock and maintaining a competitive price. Lightning Deals can help boost sales quickly, but bear in mind they involve fees and a commitment to fulfilling the orders.

Amazon Coupons: discount coupons for customers

Amazon Coupons is an option that lets you create discount coupons customers can use when buying products. The coupons are visible on product pages, in search results and on the Amazon homepage. It is a simple but effective way of catching attention and motivating customers to buy.

You can set a coupon as a percentage or a fixed-amount discount on a product. With this option your products can gain more visibility and become more attractive to deal-seeking customers.

To sum up…

Amazon is a platform rich in additional functions that can help you achieve better sales results, stand out from the competition and build a strong market position. Using the options above can significantly improve sales effectiveness. The key to success on Amazon is fully understanding and skilfully using the available tools and strategies that let you stand out in the thicket of competing offers.