Training
Selling on Kaufland
Gain the knowledge and tools to sell effectively on Kaufland.de, one of the fastest-growing marketplaces in Europe. Contact us to book a training.
- From
- €580 net
- Duration
- 6 or 10 hours
- Format
- Online or at your company
- Included
- Up to 3 people
- Dates
- Agreed individually
About the training
The Kaufland Marketplace training is a practical course for sellers who want to tap into the German market and enter Kaufland.de. It is the perfect opportunity to learn the platform’s requirements and functions and understand how to launch and grow sales efficiently.
The training covers not only tools and technical processes, but also strategies matched to the German customer and the competitive marketplace environment.
Who is it for?
Our trainings are ideal for:
- eCommerce companies
That want to enter the German market and sell on Kaufland.de.
- Manufacturers and distributors
Interested in exporting to Germany in a D2C model.
- Online sales specialists
Looking to broaden their account and listing management skills on a foreign marketplace.
- Operations teams
Responsible for integrations, logistics and order handling.
What you will learn
Depending on the chosen package, the training covers:
Beginner package
6 hoursAccount setup and configuration
Formal requirements and the steps needed to start selling on Kaufland.de.
Building and optimizing listings
Effective descriptions, titles, photos and product attributes.
Orders and logistics
Shipping, returns and service processes matching German market standards.
Customer service in German
Communicating with customers and high service quality despite the language barrier.
What Beginner + Advanced adds
+4 hoursPricing strategy and promotions
Competitive pricing, promotional events and higher conversion.
Tool integrations
Connecting Kaufland with BaseLinker and ERP systems.
German eCommerce specifics
Good practice, consumer expectations, cultural differences.
Where and how?
Our trainings are flexible: pick the form that fits your team and schedule.
Online training
We run live online sessions in a small group of up to three people, using interactive tools. There is room for questions about your own account, no day is lost to travel, and the recording stays with you.
Training at your company
Our experts run the training on your premises. We match the programme to your business, and the whole team learns around one table. (Additional costs may cover the trainer’s accommodation, meals and transport.)
What you get
By choosing our trainings, you gain:
Training and follow-up materials
A complete set of materials (checklists, instructions, templates), useful during the course and after it ends.
Recording of the online session
Online participants get access to the recording, so you can revisit the harder parts whenever you need.
An individual approach
Experienced trainers adjust the programme to your needs, focusing on the topics that matter most to you.
Certificate and post-training support
A certificate of completion, follow-up consultations with the trainer and discounts on future courses.
Packages
Pick the package that matches your experience level.
Beginner
€580net, per platform, up to 3 people
Duration: 6 h
- Core seller panel functions across marketplaces
- Order handling and shipment processing
- Customer communication and eCommerce good practice
- Building an attractive product page step by step
Beginner + Advanced
€900net, per platform, up to 3 people
Duration: 10 h
- Advanced marketplace panel functions and reporting tools
- Automating orders, returns and customer service processes
- Customer communication strategy and handling difficult cases
- Building effective product pages with a focus on SEO and conversion
Each additional platform within the same training: +€280 net. Each participant above three: +€120 net. Groups larger than eight, as well as the trainer’s travel and accommodation for training at your company, are quoted individually.
Who it is not for
We would rather say this before the invoice than after it. In four situations the training is the wrong purchase:
You want a finished result, not knowledge
If there is nobody to sit at the panel afterwards, the knowledge has nowhere to land. Handing the account over works better then.
Marketplace account managementYou expect guaranteed sales or rankings
We do not promise results, because we control neither your competition nor the platform algorithm. We teach the mechanisms and the decisions that move those results.
You have a specific problem on an existing account
A suspended account, a sudden drop in sales, rejected listings: that is diagnostic work on your data, not six hours of a programme.
Account auditYou are looking for a recording to watch in your own time
We run live sessions with room for questions about your own account. Online participants get the recording afterwards, but the recording alone is not the product.
Who runs it
Daniel Pawłowski
founder of Amazonway
Expert in selling on Amazon, Kaufland and Allegro, with 20+ years in multichannel commerce. Runs marketplace accounts for eCommerce brands day to day.
See profileOur trainings are run by practitioners who manage marketplace accounts for Amazonway clients day to day. We match the programme to your industry and your team, and the examples come from real accounts, not from webinars.
FAQ
Frequently asked questions
Does the training cover the formal requirements for entering the German market?
We cover them far enough that you know what to have ready before opening the account and where to verify those duties. We do not carry out the registrations during the session: VAT, OSS and EPR are a separate service.
Do I need German?
No. Sessions run in English, and the customer service module shows how to keep service quality high despite the language barrier.
Do you show the Kaufland integration with BaseLinker?
Yes. Connecting Kaufland with BaseLinker and ERP systems is one of the Advanced modules. The Beginner package stays inside the platform panel.
I already sell on Amazon in Germany. Is the Kaufland training worth it?
It is, if you are looking for a second channel on the same market. You already have the product, the warehouse and returns handling, so the programme shifts to what makes Kaufland different from Amazon: listing structure, pricing and the platform's promotions. We agree this variant before the session.
Enter the German market with Kaufland.de
Write to us: we will match the package, form and date of the training to your needs.