Training
Selling on Kaufland
Gain the knowledge and tools to sell effectively on Kaufland.de, one of the fastest-growing marketplaces in Europe. Contact us to book a training.
Book a training
About the training
The Kaufland Marketplace training is a practical course for sellers who want to tap into the German market and enter Kaufland.de. It is the perfect opportunity to learn the platform’s requirements and functions and understand how to launch and grow sales efficiently.
The training covers not only tools and technical processes, but also strategies matched to the German customer and the competitive marketplace environment.
Who is it for?
Our trainings are ideal for:
- eCommerce companies
That want to enter the German market and sell on Kaufland.de.
- Manufacturers and distributors
Interested in exporting to Germany in a D2C model.
- Online sales specialists
Looking to broaden their account and listing management skills on a foreign marketplace.
- Operations teams
Responsible for integrations, logistics and order handling.
What you will learn
Depending on the chosen package, the training covers:
Account setup and configuration
Formal requirements and the steps needed to start selling on Kaufland.de.
Building and optimizing listings
Effective descriptions, titles, photos and product attributes.
Orders and logistics
Shipping, returns and service processes matching German market standards.
Customer service in German
Communicating with customers and high service quality despite the language barrier.
Pricing strategy and promotions
Competitive pricing, promotional events and higher conversion.
Tool integrations
Connecting Kaufland with BaseLinker and ERP systems.
German eCommerce specifics
Good practice, consumer expectations, cultural differences.
Where and how?
Our trainings are flexible and tailored to your needs: pick the form and location that suit you.
Training at the Amazonway office
Held in our modern, fully equipped training room in Zielona Góra, Poland. Comfortable conditions and professional technical support included.
Training at your company
Our experts run the training on your premises. We match the programme to your business, and you save the time and cost of travel. (Additional costs may cover the trainer’s accommodation, meals and transport.)
Online training
For remote learners we run live online sessions, 1:1 with the trainer, using interactive tools that keep everyone fully engaged.
What you get
By choosing our trainings, you gain:
Training and follow-up materials
A complete set of materials (checklists, instructions, templates), useful during the course and after it ends.
Comfortable conditions
A fully equipped room, hot and cold drinks and snacks, so you can focus on learning.
An individual approach
Experienced trainers adjust the programme to your needs, focusing on the topics that matter most to you.
Certificate and post-training support
A certificate of completion, follow-up consultations with the trainer and discounts on future courses.
Packages
Pick the package that matches your experience level.
Beginner
Duration: 6 h
- Core seller panel functions across marketplaces
- Order handling and shipment processing
- Customer communication and eCommerce good practice
- Building an attractive product page step by step
Beginner + Advanced
Duration: 10 h
- Advanced marketplace panel functions and reporting tools
- Automating orders, returns and customer service processes
- Customer communication strategy and handling difficult cases
- Building effective product pages with a focus on SEO and conversion
Enter the German market with Kaufland.de
Write to us: we will match the package, form and date of the training to your needs.