Seedlight · store growth
Store optimization: speed, visibility, conversion
A store can lose sales in three places at once: it loads slowly (customers drop before the first screen), it is barely visible (Google and AI search engines skip it), or it fails to close purchases (the cart leaks). We optimize all three layers in one process, because separate "SEO", "performance" and "CRO" means three invoices for one job.
- Delivered by
- Seedlight (our technology brand)
- Layers
- performance, SEO + AI search, conversion
- Metrics
- Core Web Vitals, visibility, conversion rate
- Format
- audit with a plan, changes measured before/after
How it works
Why three layers at once
Performance is the foundation of the other two: load time affects both Google rankings (Core Web Vitals are a ranking factor) and conversion, because every second of waiting costs percent of sales. So we start by measuring and fixing the foundation: images, scripts, hosting, rendering.
Visibility stopped being Google-only. Customers ask ChatGPT and Perplexity about products, and Google shows AI answers above the results. We optimize the store for both worlds: technical and content SEO plus GEO, the data structure and content AI models can quote. It happens to be our specialty: with Seedlight’s own tool we monitor brand visibility in AI answers.
Conversion improves on data, not gut feeling: analytics shows where users drop (product page, cart, checkout), and changes are tested and measured before/after. The result is a store that turns more of the same traffic into orders from the same marketing budget.
What we optimize
Three layers of the store, one coherent action plan.
Performance & Core Web Vitals
LCP, INP, CLS: speed measured and fixed.
Technical SEO
Indexation, structure, structured data, sitemap.
AI search visibility
GEO: content ChatGPT and AI Overview can quote.
Conversion optimization
Product page, cart and checkout without leaks.
Category & product content
Copy that ranks and sells.
Keeping the results
Ongoing care so results do not decay in a quarter.
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Process
How the optimization runs
Consultation
Baseline: performance, visibility, conversion.
Plan & scope
Actions ordered by sales impact.
Implementation
Iterative changes, each one measured.
Growth & reports
A before/after report and next iterations.
- in marketplace sales generated
- Over €35M
- managed end-to-end
- Over 70 brands
- of clients stay with us
- On average 98.7%
FAQ
Questions about Store optimization
Where do you start?
With a baseline measurement: Core Web Vitals on real users, visibility in Google and AI search, the conversion path in analytics. Only on data does the plan emerge, ordered by sales impact, not by what is easiest to fix.
What is AI search optimization (GEO)?
Customers increasingly ask ChatGPT, Perplexity or Google AI Overview about products. GEO prepares the store so AI models find and quote it: structured data, content answering questions, FAQs, an llms.txt file. We monitor the effects with Seedlight’s own tool.
How soon are effects visible?
Performance improves immediately after changes ship. Conversion reacts in days or weeks. SEO and AI visibility need 2–6 months, depending on competition and domain history. Each layer is reported separately, so you see what is already working.
My store runs on a popular SaaS platform. Can it be optimized?
To a large extent yes: content, SEO, structured data and part of performance. Barriers begin where the platform denies access (code, hosting); if you hit them, we will calculate whether migrating to your own platform pays for itself from savings and growth alone.
Do you optimize stores you did not build?
Yes, an audit and optimization do not require us to be the store’s authors. Larger code work is preceded by a technical audit, so we can say honestly what is worth improving and what is better rebuilt.
Measure how much revenue your store leaves behind
A free three-layer audit: performance, visibility and conversion, with a list of quick wins.