Content & graphics
Product graphics that win the click
On a marketplace the main image makes the first cut: it decides whether the customer clicks your offer in the results at all. We design complete graphic sets for platforms: a compliant main image, a gallery that answers objections, infographics with dimensions and use cases, plus A+ modules and Brand Stores that close the sale for the decided.
- Scope
- main image, gallery, infographics, A+, Brand Store
- Compliance
- platform rulebooks respected (zero takedowns)
- Format
- catalogue level: one standard per product line
- Testing
- variants for CTR and conversion (A/B where possible)
How it works
Why graphics are sales, not decoration
Marketplace customers do not read, they scan. Before reading the first bullet they browse the gallery: so every graphic in the set has a job. The main image wins the click in the results, the second shows the product in use, the next ones kill objections: dimensions, material, set contents, compatibility.
Platforms have hard requirements (white background, minimum resolution, no text or logos on the main image), and breaking them gets the offer pulled from results. We design within the rulebooks while using them to the maximum, for example a full-frame crop that enlarges the product in the thumbnail.
A+ content and Brand Stores (unlocked by Brand Registry) are a separate league: comparison modules, brand story and cross-selling within the catalogue. According to Amazon’s own data, A+ alone can lift sales by several percent through better conversion.
What we design
The complete product page set, consistent across the catalogue.
Main images
Built for CTR, within the rulebook.
Infographics
Dimensions, use, contents: objections killed visually.
A+ content
Premium content modules built for conversion.
Brand Store
Your brand storefront with cross-selling.
3D renders
Visualisations where a photo shoot does not pay.
Graphic localization
Language variants of infographics per market.
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Process
How we work on graphics
Consultation
Category analysis: what leaders show, what you lack.
Plan & scope
Set concept and a standard for the catalogue.
Implementation
Designs, revisions and publication on accounts.
Growth & reports
CTR and conversion monitoring, variant iterations.
- in marketplace sales generated
- Over €35M
- managed end-to-end
- Over 70 brands
- of clients stay with us
- On average 98.7%
FAQ
Questions about Product graphics
Do I need a product photo shoot?
Not always. With good packshots we build the set on top of them; for geometrically simple products a 3D render is often cheaper. We recommend a shoot when the product sells through context of use, like furniture or textiles.
What exactly is in a graphic set?
The standard is 7–9 graphics: main image, 2–3 product shots, 2–3 infographics (dimensions, features, contents), a lifestyle shot and a trust graphic (warranty, certificates). We match the scope to the category and to what the leaders show.
Do you design within Amazon requirements?
Yes, that is the baseline: white background and no text on the main image, minimum resolutions, collage limits. We also know the differences between platforms, because Kaufland and Allegro play by different rules than Amazon.
How much does a graphic set cost?
Priced per SKU, with clear discounts for catalogues, because the standard and product line templates are built once. Language localization of infographics for further markets costs a fraction of the first set.
Do you make product videos too?
Yes, short videos for the product page and for Sponsored Brands Video ads. On TikTok Shop video is the primary format, not an add-on, and there we design content for that channel from the start.
See how your offers look next to the leaders
A free comparison of 3 offers against the top of the category: learn what steals your clicks.